Summary:
BUZZ Communications India, one of the fastest-growing Public Relations Agencies in Asia, has formed a strategic partnership with iMARS Communications, an independent company and a leading Russian market player providing the full range of communications services. This strategic partnership is in recognition of aligning two leading agencies to better integrate a client’s traditional and digital outreach in each other’s respected markets. Till recently, BUZZ Communications’ reach was PAN India, SAARC, Dubai, Canada, and the USA, but with this strategic partnership, it has now spread its wings to Russia allowing for both agencies to have stronger service offerings for their Clients in more markets. Even though PR and communications were often considered as a secondary and not vital function for business both in Russia and in India, many companies during the lockdown period realized that these functions are necessary for their existence in the market. We already feel the changes and accelerations revealed by the Covid crisis, which will become the starting point for the modernization of the industry”, said Elena Groznaya, Senior Partner of iMARS Communications..