Summary:
Bhopal, Jan 20 (PTI) Indore-based leading incense stick manufacturer Mysore Deep Perfumery House (MDPH) and HelpUsGreen, the pioneer in flower recycling technology, has inked a pact to produce incense sticks with recycled flowers.
"MDPH and HelpUsGreen have recently inked an MoU to launch Nature Flower fragrant incense sticks made from recycled flowers,” a company release Thursday said.
Flowers are an integral part of divine rituals in India, be it at a temple, a gurdwara or a mosque and almost all the flowers are thrown out as waste in garbage or in rivers, it said.
The rivers play an important role in India and are the lifeline of Indian culture, it added.
There is a constant need to clean the rivers and to give the flowers used in rituals a new lease of life, MDPH said.
MDPH with its flagship brand Zed Black is amongst the top three brands of agarbatti manufacturers in the country.