Summary:
A special introduction to the short program was unveiled at XIMB in presence of Chairman, XEBS Mr.
Ashley Fernandes and Vice Chancellor Xavier University, Father Antony Uvari. Sports Management Professionals and Academicians from emlyon business school, France, where the Master's program in Sports Management is running successfully, and Indian professionals and academicians, have crafted the curriculum. “Leveraging the resources and multi-campus network of emlyon business school will help link the local and the Global. This would not have been possible without the incredible support of Ahluwalia Group, the Sports and Youth Services Department, Government of Odisha and the unwavering contribution by XAVIER University Bhubaneswar. The courses being taught are aimed at Sports Organizations and range from Innovation and Leadership, Strategic Management, Sports Marketing, Financial Management, Management of Sports Events, Strategic Communication, Sponsorship and Patronage as well as Corporate Social Responsibility in the Business of Sports..