Summary:
As a first mover, they had no frame of reference for the mead market in India. It’s been four months since opening night, and Moonshine Meadery is already hogging its fair share of both shelf space and social media presence. It’s Moonshine Meadery co-founder Nitin Vishwas, who handles the sourcing of raw material, especially the fruit and fruit syrup, for experiments and tasting. For a first attempt, the country’s maiden meadery — whose founders weren’t even sure of how much demand they would see — isn’t doing badly at all. We’re also talking with more distributors in Pune,” informs Manu Misra, who heads marketing and strategy for the start-up..