Summary:
While that last farmers’ market might still be pegged as a commercial success, this time around, organiser SunnyBee is making it a point not to underestimate the appetite of Chennai. The santhai — whose proceeds go entirely into the farmers’ pockets — has widened its reach, and sent out invites to 200 farmers to visit Chennai and sell their produce directly at the fag end of the supply chain. This interaction between their customers and their supplier-farmers is the raison d’etre for SunnyBee’s santhai. We’re readying a list of sites to visit: the final choice will be theirs.”SunnyBee Santhai will be held on April 21 and 22 at Phoenix MarketCity, Velachery. Farmers from Pune, who had sent us their crop for the previous santhai but were unable to travel themselves, will be coming in this time..