Summary:
more-inCatching up with Hollywood and Bollywood, Kollywood has entered an era where producers are signing up female stars, not just as ‘love interest’ to a male actor, but as the marquee name that sells tickets at the box office. That’s exactly what happened with yet-to-be released Imaikka Nodigal, which is essentially being marketed as a Nayanthara film, even though it has the young actor Atharva alongside renowned film-maker Anurag Kashyap. Like a Piku, for instance...”Asked to comment on the marketability of films centred on female stars, a source from LYCA Productions said, “Kolamavu Kokila has been a huge hit online — the trailer and song have gone viral. It is not about whether it has a male or a female playing the lead.” While Nayanthara has already made significant impact, other female lead actors need to consistently do more films to expand their market and sustain themselves..