Summary:
Chennai: Sunfeast YiPPee has claimed an innovation in the instant noodles segment with the launch of a new 'consumer experience' through 'Quik Mealz' that offers noodles in a bowl. According to the company the newest offering brings a welcome change in the segment in the country as instant noodles will now be available to consumers in a Bowl format. “Following innumerable trials conducted to ensure a superior instant noodle experience Sunfeast YiPPee! Quik Mealz was launched in a bowl format with a broad container base which makes it extremely easy to mix and consume noodles and a lid to ensure no heat escapes the bowl in the preparation process which guarantees evenly cooked noodles” it said..