Summary:
Chennai: Agri-tech start-up Clover has launched its direct to consumer brand 'Deep Rooted.Co' with an app available on Andriod and iOS platform. Deep Rooted.Co is a demand-backed supply chain solution for fruits and vegetables focused on quality consistency traceability and a high degree of predictability. Catering to a growing market opportunity estimated close to $100 billion in the B2B and B2C segment for vegetables and fruits starting with Bengaluru and Hyderabad Clover said will invest over $2 million in creating farmer-facing input-output technology investing in supply chain cold storage capacities and communication..