Summary:
Chennai: Confectionery major Perfetti Van Melle India has announced its foray into the 'Intense Mints' segment with the launch of Center fresh 'Clean Breath'. It said the 3-layer product is made using compressed mint technology with zinc lactate trapped in the central layer. “Available in Menthol Eucalyptus flavor the product is clinically proven to offer intense cooling and freshness that lasts for 60 minutes making it one of the most differentiated propositions in the country” Perfetti said. According to Rohit Kapoor director- marketing Perfetti Van Melle India”this launch in essence brings together the best of our global expertise and innovation with our local insights and experience”..