Summary:
Chennai, Tamil Nadu, India – Business News Wire • Taps into sustainable personal mobility solutions with e-bikes • Eyes European market with customer-centric bike designs, products and unique omnichannel network • Second major acquisition in Europe after Norton Motorcycles ? TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, today announced a partnership with EGO Movement as a majority shareholder, in an all-cash deal through its Singapore Subsidiary TVS Motor (Singapore) Pte Ltd.
The partnership is in line with TVS Motor Company’s commitment to building an aspirational product portfolio while nurturing sustainable and scalable brands.
It also reiterates the company’s strategy to expand its global presence in developed markets, commencing with Europe, which serves as the heart of the e-bike mobility landscape.
Led by the co-founder"s Daniel Meyer and Marie So, EGO Movement is a Swiss technology company providing innovative mobility solutions through a portfolio of e-bikes, e-cargo bikes, and e-scooters.
The company combines unique designs with innovative software and hardware to deliver a differentiated customer experience.
It has an omnichannel network across Switzerland, Liechtenstein and Germany with plans to expand across Europe, combining the best of strategically located stores with a seamless online experience.