Summary:
Chennai, Tamil Nadu, India (NewsVoir) • The center will be dedicated to creating beauty packaging and aims to collect 2,000 tons of plastic waste in its first year, in partnership with Plastics for Change, and support 2,000 people from the local community.
• Garnier has also partnered with leading eCommerce players, Amazon and Myntra in India, to recycle two plastic bottles, through Plastics for Change, for every Garnier product bought on these platforms.
• The plastic collected will be integrated into the packaging of Garnier’s iconic haircare Ultra Doux range, now made with 100% recycled plastic.
Garnier, one of the world’s largest mass-market beauty brands, strengthens its commitment to protecting the environment with the funding of a dedicated plastic waste collection center in Chennai, India, in partnership with Plastics for Change, a social enterprise launched with a mission to use plastic waste as a resource for addressing social issues.
With the aim of collecting 2,000 tons of ocean-bound plastic.
In its first year, this center will empower the lives of 2000 people from the local communities.
The plastic collected has been integrated into the packaging of Garnier’s iconic haircare Ultra Doux range, in European markets.
For the first time, Ultra Doux bottles are made with 100% recycled plastic, of which 30% will be ocean-bound plastic.
To make collection services accessible to all, Garnier will set up plastic collection kiosks across 20 prominent locations in Mumbai, Chennai, and Delhi, encouraging consumers to take their #OneGreenStep.
Garnier has also partnered with eCommerce partners Amazon and Myntra, as part of which Garnier will recycle two plastic bottles, through Plastics for Change, for every Garnier product bought on these platforms.
Adrien Koskas, Global Brand President - Garnier, L’Oreal, said, “As one of the world’s leading mass beauty brands, Garnier has the unique opportunity to help create a positive impact on the planet by leading the way towards sustainable beauty that is accessible to all.