Summary:
Coimbatore: This Valentine’s Day, celebrations weren’t about red roses, romantic greeting cards and heart-shaped pillows. Instead, couples chose experiences, handmade/personalized cards or quality time together.As a result, florists and gift shops across the city recorded 40%-50% fall in Valentines’ Day business, compared to the previous year. “A few friends ordered personalized greeting cards too.” Greeting cards are not getting marketed enough.”Deepan S, owner and founder of Race Course-based Gifterz, said the whole enthusiasm for the Valentines’ Day seems to have dampened in the city. Jayanthi Santhosh, florist at Petals, R S Puram, said business was at least 50% lower than last year..