Summary:
Speaking to Millennium Post, the Delhi BJP's Social Media and IT in charge, Punit Agarwal said that their campaign on social media is set to achieve new records in terms of audience engagement and reach given their infiltration strategy in reaching to voters. Agarwal said that like everything else the party does, their social media campaign for Delhi elections has been meticulously decided upon and includes the active participation of the party workers, working at the booth-level. The BJP's social media strategy is quite simple. The BJP's thinking in this area, according to some officials of the social media team, comes from the fact that WhatsApp holds more significance for voters than Facebook or Twitter. The Delhi BJP social media chief also made a tall promise of not using paid promotion for the upcoming campaign but later added that they might use it depending on what things look like closer to the poll dates..