On Global Handwashing Day, Sesame Workshop India promotes messages on sustainable hand hygiene behaviour with support from Planet Water Foundation

Delhi | Monday | 18th October, 2021

Summary:

New Delhi, Oct 18: Sesame Workshop India, the Indian arm of global educational non-profit Sesame Workshop, and Planet Water Foundation are joining hands to reinforce the life-saving habit of handwashing.

Sesame Workshop India has been working to meet the developmental needs of young children in India for over 15 years.

As schools reopen and the number of COVID-19 cases drop, it is important for children and caregivers not to let their guard down and continue the safe practices like hand-washing, wearing masks and social distancing.

Spotlighting the awareness on hand-hygiene especially amongst young children and their families, Global Handwashing Day serves as a critical reminder to people in India and beyond as an effective means to prevent life threatening diseases.

A special song Chhapa Chhap is being released featuring children’s favourite muppets Elmo, Cookie Monster and Abby with the message of handwashing using soap.

Planet Water Foundation is supporting Sesame Workshop India to amplify handwashing videos, e-books, and posters which have been developed as part of a global initiative, Caring for Each Other.