Summary:
New Delhi, Delhi, India – Business Wire India At the onset of new year, Thums Up, Coca-Cola India’s home-grown and fast-growing brand, has launched a new action-packed campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience.
There can be no better time, than new year, to remind consumers of the exciting and adventurous Thums Up drink experience.
Thums Up has become synonymous with courage, bravery, victory, and authentic communication over the last few years making its way to the hearts of millions of Indians.
Its latest Toofan campaign is aimed at inspiring audiences to reach their ‘PalatDe’ moments by teaming their strong, unshakeable belief systems and undying spirits with the strong taste of Thums Up.
At the end of the TVC, Jasprit Bumrah reverses the bottle of Thums Up which correlates with its recent #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020 and its strong association with sports.
“Thums Up has always been a loved beverage by our consumers for its strong taste and experience, which has been the core differentiator in the category.