Summary:
New Delhi, Jan 20 (PTI) Facing flak on social media, Nestle India on Thursday said it has "already withdrawn" from the market packs of its popular chocolate brand Kitkat which depicted images of Lord Jagannath, Balabhadra and Mata Subhadra on wrappers, and also expressed regret over the incident.
Nestle India, the Indian subsidiary of the Swiss multinational FMCG giant Nestle, had to face on social media the wrath of consumers, who accused the company of hurting religious sentiments by using the sacred images on Kitkat wrappers.
The company expressed regret and said that as a pre-emptive action, it withdrew those packs from the market last year.
"We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone"s sentiment.
We had already withdrawn these packs from the market last year.
We thank you for your understanding and support," said a Nestle spokesperson.