Quality Key to Brand Value

Delhi | Friday | 14th October, 2022

Summary:

BY Dinesh Sharma

.

New Delhi, Oct.

14:  Standards are the new patents and those who control standards, control markets, prices, processes, manufacturing and innovations, according to Union Minister for Consumer Affairs, Food & Public Distribution, Textiles and Commerce and Industry Piyush Goel.

In his message on the World Standards Day celebration organized at the Bureau of Indian Standards (BIS) headquarters here today, the Union Minister said that standards are considered as a key pillar of growth.

Goel mentioned that Prime Minister Narendra Modi has given the world the mantra of LIFE i.e ‘Lifestyle for Environment’.

When a nation sets the benchmark for standards, it’s a reflection upon its strong foundation and potential, he added.

The Minister said that the BIS should become a benchmark for quality control, quality assessment and quality assurance.  He further said that BIS, as the National Standards Body should act as a facilitator for the industry by formulating standards that support ‘zero defect, zero effect’ and should emerge as a global player and pioneer in the field of standardization.

He encouraged all concerned to pledge to make India a quality-conscious nation and make Indian quality a matter of pride for every Indian.

He mentioned that the theme of World Standards Day shares India’s vision for a better world with focus on standards and sustainable development, as the country is also striving to become a quality-conscious nation with an emphasis on sustainability.

Goyal said that with the mantra of quality and sustainability, India can create brand value for Indian products across the world.

He opined that BIS must revise and add sustainability in the existing standards for the new standards they create as a part of the National Action Plan.

He asked the BIS to facilitate businesses and industries by ensuring safety, quality and cost competitiveness and liability of products.

BIS should aim to be pioneer in the global world and beat out foreign and non-standard products, Goyel added.

In his message on further improvement in the functioning of the BIS, the Minister said that the BIS must look at the analysis and setup additional labs across the country and modernize the existing labs.