Summary:
Omnichannel is growing in popularity and redefining the retail experience.The multi-channel approach has been around for a while but Omnichannel is a more recent phenomenon, which goes a step further. Although omnichannel experiences incorporate multiple channels, not all multi-channel experiences are omnichannel. The mobile revolution, increasing digitisation and e-commerce have together played a significant role in changing the face of retail as we know it. Now, let’s relate this to multi-channel marketing. The lines between social selling, online retail, and brick and mortar stores are blurring..