Summary:
Despite this growth, though, advertising spends as a percentage of GDP are still very small. By Navin KhemkaWhen the Times of India approached me to pen my first article, I thought it was most appropriate to write on the phenomenal growth of the advertising sector in India.Here’s why. This growth is driven by a massive proliferation of media alternatives, leading to fragmentation. Rural consumption of media, propelled by enhanced government focus, electrification, expanding TV/mobile phone penetration and rising literacy levels, is also fuelling this growth. Rightfully, media and advertising agencies have followed the trend, helped by availability of premium office space, talent and great connectivity (global and local)..