Max Bupa is now Niva Bupa: Onto higher grounds

Gurgaon | Wednesday | 23rd March, 2022

Summary:

GURGAON, India, March 23, 2022 /PRNewswire/ -- Max Bupa Health Insurance Company Limited, one of India"s leading standalone health insurance players in India has rebranded itself as Niva Bupa Health Insurance Company Limited.

Max Bupa came into being in 2010 as the third standalone health insurance company to be launched in India.

It was launched at a time when the health insurance industry in India was at an extremely nascent stage and the awareness and penetration of health insurance in India was abysmally low.

Over the years, the Company has not only established itself as one of the most trusted names in the health insurance sector but also made significant contribution towards propelling the growth of the Indian health insurance industry.

Over the years, Niva Bupa (formerly known as Max Bupa) has established itself as a trusted health insurance partner and an industry leading brand.

Continuing with the legacy of Max Bupa, the rebranded, Niva Bupa will democratize health insurance category by bringing more thrust on customer touch points and introduce host of innovative products and digitally enabled services.