From the Cannes creativity fest, ideas that seek to change the world

Gurgaon | Sunday | 9th July, 2017

Summary:

This Amnesty International work won the Titanium Lion award (which honours game changers). It won the Grand Prix award for design. By Praveen DasNo other festival celebrates creativity in advertising like Cannes. Often, the rush comes in the form of brilliant ideas that help brands rake in the moolah. This clever use of a simple and traditional piece of jewelry gave a much-needed boost to the country's vaccination drive..