Summary:
But we truly believe that any roadmap for growth and improved marketing productivity requires a deep-rooted and keen understanding of the trifecta: people, culture and psychology. Chances are you've come across enough articles expounding on the topic of brand growth, stories that effusively document the meteoric rise of tech giants like Uber, Netflix and Airbnb, sharing editorial space with the cautionary tales of Kodak and Blockbuster. If consumers feel an emotional response to a brand, they will supplement this response with rational thought to justify their bias for a brand, or their purchase decision. Dove's life began in the 1950s and the brand has been on shelves for over five decades. Brands like Forest Essentials seek to reconcile these extremes and create bespoke products — like the 'Light Day Lotion Madurai Jasmine & Mogra SPF 25'..