Summary:
Guwahati, Dec 2 (PTI) The direct selling industry of North East region accounts for nearly 10 per cent of nationwide market share, with Assam commanding the major chunk in the region, as per a survey by Indian Direct Selling Association (IDSA).
The industry also provides huge employment opportunities for the youth, with over 3 lakh people engaged in total in the NE states, it said.
The direct selling industry of NE region touched Rs 1,621 crore in 2019-20, accounting for 9.66 per cent market share, a press release quoting the IDSA survey for 2019-20 said on Thursday.
Of this, Assam accounted for Rs 771.6 crore, which translates to 47.59 per cent of the total revenue of the NE market.
Assam is placed at number nine in the pecking order in the country, accounting for 4.59 per cent of gross national direct selling revenue.
The release further said the direct selling industry in Assam has contributed in excess of Rs 100 crore in taxes to the state exchequer.