Summary:
Sources in the HDSCL said urban local bodies are incurring revenue loss due to violations in billboards. In this case advertisers do not renew the timed-lease contracts,” he said.HDSCL is adopting AR technology to address the issue. Revenue from billboards is one of the major sources of income for urban local bodies, be it HDMC or Bengaluru’s Bruhat Bengaluru Mahanagara Palike (BBMP). The app will be integrated with a GIS-based billboard database and HDMC's existing billboard database. In some cases, approval is taken for one billboard but two billboards are put up facing both sides of the road..