Summary:
That is because they go by the number of clicks the trailers get on YouTube without any solid data to determine the audience’s pulse. “Production houses pump in crores in the promotions and are often unable to determine whether the movie will have a mass appeal. “It will ascertain if the audience is happy, crying or in distress while watching the film. These are important factors that can be useful in making better feature films,” said Suresh Kumar. Among them is the 2017 comedy flick Fukrey Returns , produced by Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment ..