Summary:
By Express News ServiceHYDERABAD: SBI has set up a new marketing outfit called ‘Destination: The Home Shoppe’ near IKEA in Hitec City. At this Home Shoppe, the bank will have a digital display of residential projects from leading developers and approved by SBI. The prospective buyers can have a detailed digital walkthrough of the participating project. It will function as a virtual property show bringing the builder, customers and SBI at one stop. He added that this will also help developers in their marketing efforts.