Summary:
Ridhima Gupta ByExpress News ServiceHYDERABAD: The Ganesh festival which is celebrated with much pomp and splendour now has a special custom, ‘laddu auction’ which has gained in popularity over the years. This is a tradition where the devotees' bid for the sweet delicacy and are attracting thousands in the Secunderabad Cantonment area. The custom which has religious sentiments has left those who do not win the auction disappointed. After the massive popularity of Balapur laddu auction — the highest bidding so far at `16.60 lakh last year — the trend has influenced many devotees in Secunderabad cantonment area. A laddu auction winner from Vastavik Colony, G Sampath Kumar, said that this year he won the bid at `1,12,000 after he pipped 12 other bidders..