Summary:
Ugadi, the Telugu New Year is all about Ugadi Pachadi, cheruku gadalu, marigolds, mango leaves, new clothes and jewellery and of course a feast. But considering most shoppers aren’t even able to procure sugarcane cubes or new jaggery, the festival seems to have lost its charm. “My street used to be buzzing with festival shopping and pooja kits. Considering even a fist-sized raw mango used for Ugadi pachadi now costs `30, and with cooks, maids, drivers on leave, most people in the city want to keep it simple and use the day to sleep well and get ready for the upcoming week. But then, the hope that ‘All will be well’ is making Hyderabadis look forward to the new month..