Summary:
HYDERABAD, India, Sept.
7, 2021 /PRNewswire/ -- Charminar, the premium roofing solution brand from the house of HIL Ltd.
(a flagship company of CK Birla Group), India"s leading and Asia"s most trusted building materials company, launched an integrated marketing campaign to announce its new range of Coloured Roofing Sheets with an aim to maintain their leadership position in market and grow the brand love for their Consumer Superbrand - Charminar.
Conceptualised by Scarecrow M&C Saatchi, "Tarakki Ke Pakke Rang" is an extension of the brand"s existing positioning "Tarakki ki chaanv mein, zindagi khushaal gujarti hai".
The earlier campaign positioned roofs as the shelter one takes on the road to success.
With the addition of colours, there"s more to these roofing sheets than just aesthetics.