Summary:
One Indore-based Over The Top (OTT) platform is going a step further by providing a platform for promising video content generators.
The platform, called Stage, aggregates exclusive videos by local artists in regional dialects.
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One Indore-based Over The Top (OTT) platform is going a step further by providing a platform for promising video content generators.
The platform, called Stage, aggregates exclusive videos by local artists in regional dialects.
Founded by siblings Vinay and Praveen Singhal and Shashank Vaishnav, Stage features art forms such as poetry recitals, comedy, and motivational content.
To begin with, it aggregated content across dialects such as Haryanvi and Rajasthani and plans to expand this to at least 15 other dialects over the next few months.
However, this is not the original idea the trio had started off with.
The company was founded as a content curation website by the name Wittyfeed, attracting funding from marquee investors such as Ritesh Malik, founder of Innov8, and Anand Chandrasekaran, former director of Facebook, among many others.
With over 420 million page views, the company had a promising future.
However, it had to shut shop overnight after a conflict with Facebook in 2019.
The company then pivoted to the existing model, rechristening the start-up Stage.
Stage accepts professionally generated content after sanctioning it to content creators.