Summary:
"Despite daily occurrences of road related fatalities, people do not seem to understand the necessity of wearing helmets. We thought using a religious and emotional appeal would be a good idea to spread awareness in an innovative way. Awareness on traffic norms will be spread with such innovative campaigns in future too", the SSP said further.The effort was appreciated by everyone. SSP Etawah Ashok Kumar Tripathi told TOI that the religious and emotional appeal was adopted to underline the importance of traffic rules. Now everyone should come forward and take responsibility for themselves else it would be an utter disregard to Lord Shiva," she said.Sanjay, another commuter, said, "Very pleased to see traffic police seeking divine intervention to make people realise the importance of a helmet.".