Summary:
“We plan to brand nearly 40 tonnes of organic rice as Thottara Rice and market it through the existing network of the Agriculture Department. The Thottara organic rice brand harvested from Thottara Puncha, a vast expanse of paddy field spread over Amballoor and Edakkattuvayal in Ernakulam district, will hit the market by the end of this month. The Agriculture Department has the capacity to market nearly 40 tonnes of Thottara brand rice in the first phase. In the next phase, larger quantities of the produce will be taken up for branding,” said Sujith Karun, Ernakulam district co-ordinator of the Haritha Keralam Mission. Interestingly, District Collector K.
Mohammed Y.
Safirulla had taken the lead in bringing the maximum available cultivable land under Thottara Puncha for paddy cultivation..