Summary:
“This might send the message that Kerala is not in a position to receive tourists,” said Sejoe Jose, president of Indian Association of Tour Operators (IATO) and member of Kerala Tourism Advisory Council. more-inA new brand campaign will be launched shortly to reignite interest in Kerala as a premier tourism destination in India. The cancellation spree being witnessed since August does not augur well for the tourism sector. Apart from the action plan, the new brand campaign and emphasis on connectivity, attention will be given to cleanliness of locales. Getting back to business“But Kerala has been proving that it will be back, despite the massive deluge..