Branding for recognition

Kochi | Thursday | 17th October, 2019

Summary:

Rajeev Tamhankar ByExpress News ServiceKOCHI: Startups need branding. Without the right brand marketing, it is very difficult for them to stand out from well-established companies. Also in the competitive industry where hundreds of startup ideas are sprouting in every nook and corner of the country, good branding helps the startup develop mass recognition. Here’s how the startups can get their brand marketing done:? Startup PR: Most entrepreneurs do not come from Marketing background and therefore do not understand the real importance of PR for their startup. The point to add here is that for an effective PR, your startup will need a worthwhile story..