Summary:
For, the platform is based on the successful integrated farming model that they devised two decades ago. More importantly, the integrated model ensured that the bank was helping farmers at every stage of cultivation.“The bank devised a strategy which helped farmers at different phases, starting from funding to the marketing of products. Over 40 cooperative banks across the district also came up with projects based on the bank’s model. All the products are insured and are sold through the bank’s outlets,” said Vijayan M P, secretary of the bank. As per the budget document, the plan is to bring farmers, cooperative societies, banks, other producers, large and small-scale merchants and consumers under one platform..