Summary:
Kochi, Kerala, India (NewsVoir) The organized breakfast market in South India has a new entrant with Tameemi Foods.
NSR Group of companies having its headquarters at Inkel Business Park, Angamaly has recently launched its new food brand Tameemi Foods specializing in South Indian Breakfast products.
The Kerala based corporate group, which has made a name for itself in edible oil products, is now in the ready-to-cook category through Tameemi Foods.
With product offerings that include puttu powder, rice flour, easy idli, appam, rawa, the battle for the first meal of the day is getting hotter.
As South Indian families consume on the move, the time taken to cook up a full-fledged breakfast is a bit of a challenge and it paves the strategy for easy cook recipes by Tameemi.
The easy cook recipe segment is one where many a player has come and gone.