Summary:
We have to create awareness among viewers that they are the ones to give meaning to cinema. “This kind of festival will help in producing better content as well as a better audience,” he said. Cinema is a powerful medium and its real power comes from the viewer. So, if ten people watch a film, they derive ten opinions. “The film society movement and the film festival movement help the audience to revisit theatres,” she added.Chandrakant Joshi, President of the Kalamaharshi Baburao Painter Film Society, during the inaugural ceremony, said that the KIFF is gaining popularity with each passing year..