Summary:
KOLHAPUR, India and MUMBAI, India, Nov.
28, 2022 /PRNewswire/ -- Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG) has acquired Mumbai-based startup Coolberg, which offers malt-based flavored non-alcoholic beverages.
Founded by Pankaj Aswani and Yashika Keswani in 2016, Coolberg has been the pioneer of the malt-based beverage category in India and has scaled its distribution in more than 200 cities and across 10 countries.
Founded in 2013, GCL has focused on constant product innovation customer-centricity, affordability, and quality, creating a unique brand identity for itself.
GCL started its journey by manufacturing edible oils and with increasing consumer acceptance, trust, and notable success, the company was encouraged to expand and diversify its product portfolio to include staples, impulse, home-care, and personal care categories.
GCL has recently achieved a momentous milestone of 1,400 Crore in revenue in FY22 and is on track to achieve INR 2000 Crore by FY23.
GCL"s success lies in world-class manufacturing facilities, extensive rural and urban penetration, efficient trade marketing, distribution network, and business ethics are the key driving factors for attaining this illustrious feat in a short span of time.
Coolberg will become part of the Impulse division of GCL and the aim is to become the biggest brand in its category across the globe.