Summary:
Kolkata: Director Srijit Mukherji on Tuesday said the time of spending money on shooting at exotic locales and building lavish sets is passe, as the audience is not backing films having little content and more glitter. Mukherji was addressing a discussion, 'Bid Budget Blockbuster Vs Small Budget films - which one can be superhit", at the Kolkata International Film Festival (KIFF). "So, what I mean is content is the factor, and building lavish sets for any film will not click," he said. Director Arindam Sil said spending Rs 2 crore on a film and paying the hero Rs 50 lakh will not and cannot ensure success of a movie. "How to reach the audience and how to narrate the story is most important," he said..