Summary:
Jewellers say the footfall in markets prior to Diwali and Dhanteras used to be overwhelming. Small-time jewellers say they are the worst sufferers as people are shying away from markets even in the festival season. Secondly, they believe that the change in the mindset of masses is another major factor which prohibits the young generation to invest in the yellow metal. Rising gold prices have also pushed young generation to opt for diamond over gold,” says Anand Sekri. Gold is losing its sheen because of higher prices and less interest taken in the yellow metal by young generation,” said another jeweller..