Summary:
Written by AMMAR ZAIDIWith the digital flex printing dominating the billboard industry, talented artists are reinventing themselves to keep their work afloat. Sheikh started painting at the age of 15 and in his long career, he had worked on paintings as huge as 100 to 150 feet. So, I started learning the art of flex printing,” said Sheikh, who is a class VII dropout. Decades back things were different and artists had seen heydays when their traditional handiwork was much in demand, says Mustaq Akram Sheikh, 48. His current job fetches him Rs 40,000 a month, said Sheikh, who lives in Marol with his wife and five children..