Summary:
Soon your view of the sea from Bandra Reclamation, Juhu and Versova beach maybe be obstructed with glittery advertisements mid-sea. "The minimum advertising revenue guaranteed by any company should be at least Rs 112 per square feet for illuminated advertising space and around Rs 65 for non-illuminating advertising space," added the official. Speaking about it, an MMB official said, "Advertisement boards will be fixed on barges which will ply in sea face along Bandra-Worli Sea-Link (BWSL), Juhu and Versova beach. Lauding the idea to monetise the sea, Prahlad Kakkar, an advertising veteran said, "This might lure many brands who will opt for it. MONETISING SEA.