Summary:
The Congress and the NCP has jointly designed the ad campaigns and have given more space to local leaders of both parties, informs a Congress leader. Sapkal further said that the elections campaign advertisements will be in Marathi, Hindi and English. Another leader said that from April 23, the campaign will be more urban centric where the urban issued will be highlighted. Mumbai Congress party members have decided to reach out to as many voters in limited time by using outdoor advertisements such hoardings and billboards. According to the senior Congress leader they have identified some strategic locations in Mumbai where their party manifesto and other anti-incumbent government advertisements will be displayed..