Summary:
On the account of World Environment Day, Bisleri has decided to install plastic benches using recycled bottles in the city as a part of its initiative, Bottles for Change, to create awareness among citizens that plastic is recyclable. With an ever-increasing amount of garbage in the city, of which plastic products form a considerable constituent, the initiative plans to educate people on the issue of disposing of plastic in a nature-friendly manner. An app has been developed for the same purpose where the residents can call the nearest plastic agent and give their plastic waste for recycling. "Today people are concerned about how to manage waste but we plan to avoid that waste altogether by directly sending the plastic products for recycling," added Ghosh. "We plan to take this on the next level and engage the audience using mass media," she concluded..