Tide India Announces Ayushmann Khurrana as Brand Ambassador, Launches New Campaign

Mumbai | Tuesday | 23rd June, 2020

Summary:

Tide, one of the leading fabric care brands in India from P&G, has appointed the very talented and versatile Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for the washing machine. Ayushmann Khuranna in the Tide Ultra AdvertisementLaunched in India in 2000, Tide provides ‘Outstanding Cleaning’ and has set a high standard for laundry care. Ayushmann Khurrana, who has won millions of hearts with his choice of ‘extremely relatable’ movies, was hence the perfect choice for this partnership. Excited about this partnership with Tide, Ayushmann Khurrana said, “Tide is an iconic power brand whose values resonated with me..