Summary:
Intending to deepen existing market presence and penetrate new markets, ALTBalaji, one of the country’s leading homegrown OTT platforms and PayPoint India, has entered into a strategic partnership. With this, the subscribers of ALTBalaji will get access to a content library of 60+ Indian originals created for the masses. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences with an alternate content platform. Apart from Financial services, PayPoint also offers consumer services to the underserved like Travel booking, Recharges, Amazon assisted shopping, Gift Cards, etc. The primary objective is to bridge the financial inclusion gap between developed urban India and under-served rural India..