Summary:
Close on the heels of a surprisingly positive Q4CY2020 for the home sales market, in which leading real estate services company ANAROCK sold 2500 housing units across India, the Firm today announced the formal launch of its proprietary PropTech Value-added Services (VAS) suite. Sunil Mishra, Chief Strategy Officer, ANAROCK Group says, "PropTech is not just a new buzzword in the Indian real estate industry - it is now a compelling imperative. ANAROCK Digital Marketing Services – Offers comprehensive digital marketing services including performance marketing, website development, website analytics, Social Media management, ORM and reporting/analytics. ANAROCK Post-sales CRM Service – Offers post-sales customer management services, to ensure minimization of cancellation and acceleration of collections. ANAROCK Research Services - Offers in-depth research & analytics with actionable intelligence on Indian real estate through data services, thought leadership, and bespoke studies..