Cult-favourite Beauty Brand SUGAR Cosmetics Raises USD 21M in Series C Funding from Elevation Capital and Existing Investors to Fuel Omnichannel Growth

Mumbai | Saturday | 6th February, 2021

Summary:

Vineeta Singh & Kaushik Mukherjee, SUGAR Cosmetics Co-foundersSUGAR Cosmetics started as a direct-to-consumer cosmetics brand by Vineeta Singh and Kaushik Mukherjee in 2015 with products that were specifically created to suit Indian skin tones. Today, SUGAR is a Top 5 cosmetics brand by sales contribution at most stores of retail chains like Lifestyle, Shoppers Stop and Health & Glow. We are super excited to be a part of the next chapter of their journey.”Vertices Partners acted as legal counsels for SUGAR Cosmetics in this Series C round. About SUGAR CosmeticsSUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. For more information, please visit: www.sugarcosmetics.comAbout Elevation Capital.