This season, Men of Platinum - the men’s platinum jewellery offering from Platinum Guild International, celebrates these men who have the ability to adapt, innovate and chart a new course! These men opt for platinum as their choice of metal as it mirrors the core of their rare values. Held together by an understated force, these links represent the rare men who hold people together in unprecedented times. Visit: menofplatinum.com to know more about the ‘Men of Platinum’ range of platinum jewellery pieces. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India..