Summary:
IDFC FIRST Bank has announced the launch of “Ghar Ghar Ration” Program, an Employee-funded program for its low-income customers whose livelihoods are affected by COVID-19. Ghar Ghar Ration ProgramEmployee-Funded Customer support, ‘Ghar Ghar Ration’ Program“Ghar Ghar Ration” is a unique program where employees have contributed from their personal income to set up a Customer COVID Care Fund to provide relief to 50,000 COVID affected low-income IDFC FIRST Bank customers. The program involves supply of ration kits to such 50,000 low-income customers whose livelihood have been impacted by the pandemic. Under the pilot program, employees have already distributed 1000 ration kits in Maharashtra, Rajasthan and Haryana successfully. Under this program, our employees contributed varying amounts from a day’s salary to a month’s salary to create a COVID Customer CareFund..